Dr. Layton came to ElementIQ with a problem, his website was heavily outdated and it was costing Peace Arch Dental clients. It had been over 10+ years since they last updated it. The clinic was undergoing a rebrand and featured innovative technology - the old website was not measuring up. The team at ElementIQ got straight to work and sought to elevate the website on a whole new level.
The Challenge
In an initial consultation, we aligned ourselves with our clients' vision. The old Peace Arch Dental website was bland and uninspiring. Additionally, it was difficult to navigate and did not facilitate online booking. The most concerning aspect was that this old website did not have basic Google Analytics tracking installed, so our client was unable to gauge its effectiveness in every sense of the word.
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