Client Story: Vancouver Centre for Cosmetic & Implant Dentistry
When we first started marketing for our dental client, back in 2014, VCCID had completed 20 years as a dental clinic at the Metrotown mall in Burnaby. They had a great location, a strong history, and a loyal customer base. However, they needed a steady flow of new patients to stay profitable, invest in new technologies, and expand their practice.
Times had changed, as patients were turning to the internet to find dentists and dental clinics rather than asking friends and family for referrals. VCCID had a website, but it was getting little traffic, and was not generating any new patient leads.
As a digital marketing agency, we came in to help VCCID adapt to the changing tides and ride the new digital trends. They had one primary focus that was and continues to be...
In early 2018, the licensing board of dental college updated their compliance guidelines for dental marketing.
There were many changes necessary to meet the compliance requirements like
February and March of 2018 were labor intensive months of conducting content audits, and making changes to the website, social media accounts, online business directories, and advertising copy.
However, the foundation of the campaign was always built on publishing quality information with the genuine intent to help users. This strong foundation helped us continue to stay relevant, even when the compliance requirements levelled the playing field.
